Design Fields Flashcards
Define the design field of messages
Messages are communicated to audiences using the components of visual language and serve a variety of purposes in the context of design, such as influencing behaviour, educating viewers, guiding decision-making and expressing values and ideals.
Define the specialist that work in the field of messages
communication or graphic designers, art directors, interface and web designers, illustrators, and those working in advertising, animation or visual effects.
Define the types of designs created in the design fields of Messages
Brand strategy, wayfinding, advertising and social media campaigns, visual merchandising, publications, signage, illustrations, printed collateral, products and packaging, and can be explicit or subtle in tone and presentation.
Define Visual Language?
VISUAL LANGUAGE is a system of communication where ideas and information are conveyed to audiences through visual means
Define VISUAL MERCHANDISING
VISUAL MERCHANDISING isthe practice of organising and displaying products in a retail space to better highlight their features and benefits
Define wayfinding
WAYFINDING isthe use of spatial and environmental information(signage, colour, and other design elements) to help occupants navigate a space
What is printed collateral?
PRINTED COLLATERAL is printed material used to communicate or promote a company’s brand message, products, or services. E.g.: brochures, flyers, business cards, stationery etc.
Define the design field of Objects
Designers generate novel ideas for objects that are used to improve the quality of life for people, communities and societies, while also upgrading or improving existing designs.
What do designer in the field of objects create?
Among other things, designers develop objects including but not limited to products and packaging, furniture, fittings and homewares, transport, appliances, tools and machinery, costumes, toys, devices and displays.
What are some of the important factors that designers in field of objects need to consider?
Important factors to consider when designing objects might include but are not limited to human behaviour, ergonomics, the sustainability of materials and manufacturing processes, aesthetics, usability and accessibility.
What are some design specialists that work in the field of object?
industrial, product, graphic, furniture, jewellery, textile and fashion designers.
Define ERGONOMICS
ERGONOMICS is the process of designing or arranging workplaces, products and systems so that they fit the people who use them.
Define the fields of environments
Designers generate ideas for the indoor, outdoor and virtual spaces in which we live, work and play. These include but are not limited to residential and commercial buildings, interiors, performance and exhibition spaces, parks, streetscapes and gardens. They also can be responsible for the environments we see in films and video games.
Identify design specialists that work in the field of environments
Designers working in the field of environmental design include but are not limited to architects, landscape architects, urban designers, interior designers and stylists, set and event designers, exhibition designers, game designers, concept artists, animators and visual merchandisers.
What are some of the factors designers in the field of environments need to consider?
Designers of environments consider such factors as location, accessibility, usability, configuration, orientation, aesthetic appeal and emotive potential.
