Demographics Flashcards
1
Q
How many demographic groups are there?
A
Six groups, made up of
Class A, Class B, Class C1, Class C2, Class D and Class E
2
Q
What jobs are most likely to be found in demographic group A?
A
- top management
- bankers
- lawyers
- doctors
- various other professionals
3
Q
What jobs are most likely to be found in demographic group B?
A
- senior and some middle management
- teachers
- creatives e.g. graphic designers
4
Q
What jobs are most likely to be found in demographic group C1?
A
- white collar workers
- office supervisors
- junior managers
- nurses
- specialist clerical staff
5
Q
What jobs are most likely to be found in demographic group C2?
A
- skilled blue collar workers
- tradespersons
- electricians
- plumbers
- carpenters
6
Q
What jobs are most likely to be found in demographic group D?
A
- semi skilled and unskilled manual workers
- drivers
- post sorters
7
Q
What jobs are most likely to be found in demographic group E?
A
- unemployed
- students
- pensioners
- casual workers
