Demographic Audience - Economics Flashcards
1
Q
What is advertising to a demographic audience?
A
This is when a company targets their advertising at a particular group of people. This may be related to age, sex, ethnicity/background, nationality, etc.
2
Q
Why do companies target specific audiences?
A
Targeting specific audiences means that a company is able to sell more of their product more quickly.
3
Q
What are some changes companies might make to cater to a specific audience?
A
They might change the font of the writing on the packaging, they might choose different words, different colours, different shapes and images, etc.
