Advertising Placement - Economics Flashcards
Why is advertising placement important?
Correct advertising placement means that the advertisement will be seen by the most potential consumers, and will have the most influence on the consumers.
In a country where people spend a lot of time on the Internet or watching the television, where are companies most likely to advertise?
On websites or on ads on the television.
In a country where people spent a lot of time outside (eg, driving to work), where are companies most likely to advertise?
On posters or billboards.
Where are you likely to see an advertisement for new movies?
At a cinema, on posters around shopping centres, on TV, on the Internet, on social media.
Where are you likely to see an advertisement for McDonalds?
At a shopping centre, on TV, on a billboard on a road, on the radio.
Where are you likely to see an advertisement for Pizza Hut home delivery service?
At Pizza Hut, in a newspaper, on the TV, on the Internet, on the radio.
Where are you likely to see an advertisement for Nike clothes?
On the Internet, people wearing the clothes, when Nike sponsors athletes, on social media.
Where are you likely to see an advertisement for cars?
On TV or the Internet.
What are some things companies focus on when trying to advertise to a specific audience?
Age, socio-economic status, gender, purpose of product use, personality, nationality.
