Demand and Supply Flashcards
demand curve
function that shows the quantity demanded at different prices
quantity demanded
quantity buyers are willing and able to purchase at a particular price
demand curve horizontally
quantity buyers are willing and able to purchase at a given price
demand curve horizontally
maximum price that buyers are willing to pay at a given unit of something
consumer surplus
consumer’s gain from exchange
-difference between maximum price a consumer is willing to pay for a given quantity and the market price
total consumer surplus
sum of consumer surplus of all buyers
measured by the area below the demand curve and above the price
demand curve shifts due to…
increase and decrease in market demand
increase in the demand curve means
an increase in demand means an increase in the quantity demanded at every price, or equivalently, it means an increase in the maximum willingness to pay for a given quantity. (moves right)
what causes increase in demand
anything that increases the quantity demanded at a given price or that which increases the maximum willingness to pay for a given quantity.
what factors increase in demand? Willing to pay more?
income, ;population, price of substitutes, price of compliments, expectations, and tastes
effect of income
depends on good in question.
- normal good: demand increases when income increases. and vice.versa ex: being able to afford better goods/services
- inferior good: when income goes up, demand goes down and when income goes down, demand goes up. ex: canned soup. during recession vs boom time.
population
as population of an economy changes, the number of buyers of a particular good also changes, directly influencing its demand.
ex: diapers if birth rates drop or baby boomers getting older triggering more services and goods for this particular generation - drugs, retirement, services, golf goes up
decrease in demand
shift inwards towards origin. decrease in quantity demanded at every given price or a decrease in the maximum willingness to pay for each given quantity
substitutes
two goods are substitutes if an increase in the price of one good leads to an increase in the demand for the good (and vice versa).
ex: nikes goes up then rebooks increase as well and vice versa. iTunes vs Spotify change in price
compliments
goods that that tend to go together well.
increase in price Good A = decrease in demand for Good B
or
decrease in demand of good A = increase in demand of good B
expectations
expectations of a higher (lower) price for a good in the future increases (decreases) current demand for the good
example of expectations
consumers will adjust their current spending in anticipation of the direction of future prices in order to obtain the lowest price possible.
Ex: hurricane is coming - expect prices to go up, so you will buy (increase demand) now.
xbox example of expectations
we expect.price to drop before xmas, therefore sales in November will be low
apple example of expectations
each time people expect a new model, they stop buying current iPhones. since they don’t notify of new iPhones, sales drop
taste
an important demand shifter and tastes change all the time. Tastes differ among consumers and they also differ over time because of seasonal changes or fashion or fads
ex: demand for boots in October and demands for bathing suits in June
a change in quantity demanded is NOT
the same as a change in demand
a change in quantity demanded is
a movement along a fixed demand curve - MOVES IN FIXED CURVE