Demand Flashcards
Demand
Is the amount of a product consumers are willing and able to buy at various prices
Demand curve
Plots combinations of price and quantity demanded
Own price
Selling price of a product
Non own price factors that affect demand. (List)
Consumer income
Price and availability of substitutes
Price of and availability of compliments
Fashion, taste and consumer preferences influenced by advertising and branding
Demographics ie population structure: size and composition
External shocks
Seasonal factors
Normal goods
Are products whose demand rises as income rises
Inferior goods
Are products whose demand falls as income rises
Substitutes
Are alternative products consumers can buy to satisfying a given need eg butter and margerine
Compliments
Are products consumers use together eg cars and petrol.