Demand Flashcards
The desire to have a good or service and the ability to pay for it
Demand
One of the major factors that influence demand
Price
States that when the price of a good or service falls, consumers will buy more
Law of Demand
Quantity demanded and price have a ________________
Inverse relationship
A table that shows how much of a good or service an individual consumer is willing and able to buy at each price in a market
Demand schedule
A table that shows how much of a good or service all consumers are willing and able to buy at each price in a market
Market demand schedule
The left hand column of a demand schedule lists various ____________ of a good/service
Prices
The right hand column of a demand schedule lists _______________ of a good/service at each given price
Quantity demanded
A graph that shows how much of a good or service an individual will buy at each price
Demand curve
The demand curve should slope from the _______________ to ________________
Upper left; lower right
Shows the sum of the information on the individual demand curves of all consumers in a market
Market demand curve
The vertical axis of a demand curve shows _____________, while the horizontal shows _____________
Price; demand
States that the marginal benefit of using each additional unit of a product during a given period will decline
Law of diminishing marginal utility
Term used for a change in the amount of a product that a consumer will buy because purchasing power of his/her income changes
Income effect
Pattern of behavior that occurs when consumers react to change in the price of a good or service by buying a substitute
Substitution effect