Dell'Acqua, F., McFowland III, E., Mollick, E. R., Lifshitz-Assaf, H., Kellogg, K., Rajendran, S., ... & Lakhani, K. R. (2023). Navigating the jagged technological frontier Flashcards
- Large Language Models (LLMs):
LLMs, like GPT-4, have dramatically influenced how
knowledge workers perform tasks. Their ability to overlap human-like capabilities in writing,
analytics, and creativity has pushed the boundaries of knowledge work automation.
Jagged Technological Frontier
AI capabilities create a jagged frontier, excelling in some areas
but underperforming or misleading in others. Tasks that seem similar in difficulty may yield
starkly different outcomes when AI is involved.
Experimental Design:
- Study Context:
Conducted with 758 consultants from the Boston Consulting Group (BCG),
representing 7% of its global consultant workforce.
- Three Experimental Conditions:
- No AI access (Control Group).
- AI access (GPT-4).
- AI access with prompt engineering training (GPT + Overview).
- Task Nature
Consultants were assigned 18 realistic, complex consulting tasks spanning
creativity, analytics, writing, and persuasion. Additionally, a task outside AI’s capabilities was
included for comparison.
Findings on Performance (Inside the Frontier of AI Capabilities)
- Quality Improvement:
- AI significantly boosted the quality of task outputs by over 40% on average compared to
the control group. - Consultants with AI completed 12.2% more tasks and worked 25.1% faster.
- Even lower-performing consultants benefited, with productivity improvements of up to
43%, compared to 17% for higher-performing peers.
- Differentiating AI Use Cases:
- Consultants using GPT + Overview outperformed those with GPT-4 alone due to better
understanding and application of AI-assisted tools. - Performance benefits were consistent across demographics, suggesting broad
applicability.
- Collaboration Patterns:
Centaurs, Cyborgs
- Centaurs:
Strategically divide tasks between human expertise and AI strengths
- Cyborgs:
Fully integrate AI into workflows, alternating and interweaving efforts.
Challenges with AI (Outside the Frontier of AI Capabilities)
- Accuracy Issues:
- Tasks outside the frontier showed reduced performance for AI-augmented consultants.
- AI users were 19% less likely to provide correct solutions compared to non-AI users.
- Reliance on AI inappropriately for complex analytical tasks led to errors.
- Time Efficiency vs. Accuracy:
- While AI reduced time spent on tasks by up to 30%, the quality of outcomes (correctness)
often suffered.