Definitions 2

Question 0

Primary data

Answer 0

Information which does not already exist and is collected through the use of field research

Question 1

Market research

Answer 1

The collection, collation and analysis of data relating to the marketing and consumption of goods and services

Question 2

Field research

Answer 2

The gathering of new data which doesn’t already exist

Question 3

Qualitative research

Answer 3

The collection of data about attitudes, beliefs and opinions

Question 4

Quantitative research

Answer 4

The collection of information about the market based on numbers

Question 5

Questionnaire

Answer 5

A series of questions designed to find out the views and opinions of a respondent

Question 6

Sample

Answer 6

A selection of part of the population which must be representative of the entire population in order to be effective

Question 7

Secondary data

Answer 7

Data which is already in existence, collected through desk research

Question 8

Desk research

Answer 8

The collection of data which has already been collected for another purpose

Question 9

Survey

Answer 9

Where respondents provide information to researchers about their actions, habits, attitudes and perceptions