Define the concept of consumer culture. illustrate your answer with examples

Question 1

define

Answer 1

Consumer culture is related to the goods and services that we buy and consume in society. In the last 30 years there has been a large emphasis on consumption and it is generally agreed that we now live in a consumer society.

Question 2

Example 1

Answer 2

One example that makes consumer culture evident is Clarke and Saunders who pointed out that identities may no longer be based on how people earn their money (a matter of occupation and class), but on how they spend it (a matter of consumer lifestyle).

Question 3

Example 2

Answer 3

Another example of how impactful consumer culture is, as pointed out by Polemus how Young people move in and out of styles making multiple decision about their appearance and identity just as one might when shopping in a supermarket for soup, this is referred to as shopping for style and means that consumption is heavily emphasized in modern society,