Defenitions Theme 1

Question 1

Marketing

Answer 1

The process of getting your product to as many people who need and want it as possible

Question 2

Market orientation

Answer 2

The business reacts to what the consumer wants

Question 3

Product orientation

Answer 3

The firm produces a product that they are good at and what they think consumers want

Question 4

Primary/field research

Answer 4

First hand information

Question 5

Laissez-faire

Answer 5

Leader has little input trusts staff

Question 6

Autocratic/authoritarian

Answer 6

Holds onto as much power as possible little delegation

Question 7

Paternalistic

Answer 7

Leader decides what’s best for employees

Question 8

Democratic

Answer 8

Power with group as a whole

Question 9

F.W Taylor

Answer 9

Money motivates people
Price rate

Question 10

Elton Mayo

Answer 10

Employees motivated by relations and friendship at work

Question 11

Abraham Maslow

Answer 11

Hierarchy of needs
Workers motivated to achieve certain things over others

Question 12

5 parts to hierarchy of needs

Answer 12

Self actualisation
Esteem
Love and belonging
Safety needs
Psychological needs

Question 13

Fredrick Herzberg

Answer 13

Satisfied by hygiene (salary) and motivational (recognition) factors