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Business A level > Decision making to improve marketing performance > Flashcards

Decision making to improve marketing performance Flashcards

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Business A level (13 decks)

What is business?

Types of Ownership

Understanding that businesses operate within an external environment

Management, leadership and decision making

Types of management and leadership styles

Understanding management and decision making

Understanding the role and importance of stakeholders

Decision making to improve marketing performance

Making marketing decisions: segmentation, targeting, positioning

Making marketing decisions: using the marketing mix

Decision making to improve operational performance

Decision making to improve financial performance

Decision making to improve human resource performance

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