decision making process Flashcards
1
Q
consumer decision making process
A
- problem recognition
- information search
- information evaluation
- decision
- post-purchase evaluation
2
Q
Individual influences
A
- personality
- perception
- motivation
- attitude
3
Q
group influences
A
- social class
- culture/subculture
- family
4
Q
situational influences
A
- sociocultural
- technological
- economic
- ethical
- political/legal
- ecological
5
Q
marketing mix
A
- product
- price
- place
- promotion
6
Q
problem recognition
A
- 1st stage
- identifying a problem that needs to be solved or fulfilled
- e.g. hunger, boredom
7
Q
information search
A
- 2nd stage
- looking for ways to solve problem
- can be active or passive
- internal or external search
8
Q
information evaluation
A
- 3rd stage (when all info has been collected)
- comparisons between each option
- abandon / reverse / progress
9
Q
decision
A
- 4th stage (selection)
- before or after arrival of purchase
- organisations need to know when we make this decision
10
Q
post purchase evaluation
A
- final stage
- 4 possible outcomes (delight, satisfaction, dissatisfaction, cognitive dissonance)
