B2B Flashcards
1
Q
b2b marketing
A
- marking products to companies and organisations
- large corp.
- institutions, healthcare, education
- gov, federal, local
2
Q
why? because companies need products/services that:
A
- are used to manufacture other products
- support production operations
- are acquired for resale
3
Q
characteristics of b2b markets: the buyers
A
- large
- few
- closely related to suppliers
- (sometimes) geographically concentrated
4
Q
characteristics of b2b markets: the demand
A
- derived
- inelastic
- fluctuating
- transactions are based on: very specific needs, professional purchasing, contractual agreements
5
Q
difference between b2b and b2c
A
b2b - making a profit
b2c - satisfy needs
6
Q
b2b marketing mix
A
product - services very important
price - bidding
promotion - sales
distribution - short
