Decision-making Flashcards

1
Q

Relevant costs

A

Future incremental (specific to decision making) cash flow

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2
Q

Opportunity costs

A

Next best alternative

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3
Q

Contribution

A

Revenue minus variable

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4
Q

Breakeven (units)

A

Fixed costs/contribution per unit

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5
Q

Breakeven (revenue)

A

fixed costs/ contribution sales ratio (contribution/sales)

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6
Q

Margin of safety

definition and units/percentage

A

How much below budget sales would be before a sale is made
In units = budgeted sales - breakeven sales
As a percentage =(budgeted sales - breakeven sales)/ budgeted sales

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7
Q

Assumptions of breakeven analysis

A

Constant fixed costs
Constant variable cost per unit
Constant selling price
No change in inventory

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8
Q

Multi-product breakeven analysis

A

Units to breakeven = fixed costs/contribution per standard mix

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9
Q

Limiting factors

A

If more than one scarce resource rank of contribution per unit and state the optimum production plan

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10
Q

Shadow prices

A

How much more is it worth paying to obtain a resource (above what you are already paying)

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11
Q

Price elasticity of demand

A

Effect on demand when price changes

If below one it is inelastic (price has little effect of demand)

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12
Q

Price elasticity of demand equation

A

% change in demand / % change in price

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13
Q

Total cost function

A
TC = a + BQ
TC = total cost 
a= fixed costs
B = variable cost per unit 
Q - quantity
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14
Q

Marginal revenue

A
Continue to sell products as long as additional revenue gain from selling another item is greater than the additional cost incurred
Marginal revenue = Marginal costs
Marginal revenue = a - 2bQ 
a= fixed costs 
b = variable costs per unit
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15
Q

Price skimming

A

Initially charge high price to re-coup start up price and then lower the price over the life cycle

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16
Q

Price Penetration

A

Initially selling price low to gain high sales and market share

17
Q

Complementary product

A

Products sold in conjunction (razor and shaving cream)

18
Q

Discrimination pricing

A

Price set on a range of factors (age of a person/time of the day)

19
Q

Maximax
Maximin
Maximax regret

A

Maximax = focusing on the best possile outcome to achieve the highest returns (risk seekers)
Maximin = Achieving minimum possible return (risk adverse)
Maximax regret = regret of making the wrong decision i.e. opportunity loss

20
Q

Expected value (EV)

A

Probability x return