Deal and Kennedy (1982)

Question 1

What is the Deal and Kennedy theory?

Answer 1

they say there are 4 types of cultures
- tough guy / macho
- work hard, play hard
- bet-the company
- process culture

Question 2

How does the graph look like?

Answer 2

https://www.12manage.com/methods_deal_kennedy_culture_types.html

Question 3

Tough guy / macho culture?

Answer 3

• everything is hard and dangerous
• stressful environment
• instant feedback

for example: sportsman, military, police

Question 4

work hard, play hard culture?

Answer 4

• fast feedback
• low risk
• profit margins are thin
• you have to work hard

for example: restaurants, hotels

Question 5

bet-the company culture?

Answer 5

• high risk
• businesses that make a lot of money
• slow feedback

for example: oil exploration, nuclear business