Data Feeds Flashcards
What are webhooks?
Webhooks are the best way to get any Branch event and relevant metadata to your server destination in close to real-time.
Webhooks are completely custom- you designate your endpoint and method (POST or GET) as well as the event you would like to send and any filters you would like to apply.
These are also referred to as “postbacks” in the context of ads
What is a data integration?
Analytics service that automatically sends tracked Branch data to a 3rd party analytics provider (i.e., Google, Adobe, etc), through a series of preset webhooks that are tailored to that provider’s requirements.
What is event ingestion?
A reverse type of integration where Branch can import events tracked by another third-party (mParticle, Segment) into our own attribution engine, and then surface that data in our own dashboards
What is a CSV export?
Device-level & campaign-level data can be downloaded via CSV from the Branch dashboard
What is an Export API?
An API endpoint that allows customers to download all user-level data for a particular day within the last 7 days. The response contains a list of CSV files containing all possible data that Branch collects. This is the most effective way for most partners to export all possible Branch data.
What is a Query API?
An API endpoint to pull the same campaign-level data surfaced in the dashboard. Typically used by customers to generate custom reporting.
What is Data Feeds?
It’s how you get data out of Branch! is how to get data out of Branch.
And Branch has a number of different methods to export data in many different forms.
What is the Daily Export API
This method allows you to export all device level data from a prior day. It’s best for teams that need data for daily or weekly analysis. The data is placed into an S3 bucket once per day around 7pm UTC for the previous day and is available on a rolling 7 day basis.
This data export method is extremely robust and can be used for most daily analysis use cases.
What is the Customer Export API?
Branch’s most flexible, scaleable, data export option.
Custom log-level exports can be built from the dashboard under the “Custom Export” tab in the left hand navigation bar.
Select your date and time ranges, data topic (we will discuss these more in a minute), metadata columns and filters, then hit “Export.” Data is available on a rolling 120 day window and the file will appear below when ready, approximately 2 hours after the request is made.
