data collection

Question 1

what are the 2 types of data?

Answer 1

qualitative and quantitative

Question 2

what is qualitative

Answer 2

• categories, written in words
• normally asked in an open ended question

eg describe phineas gages personality before and after the accident

Question 3

pros of qualitative data?

Answer 3

• in depth understanding
• why and how

Question 4

cons of qualitative data?

Answer 4

• subject to researcher bias
• time and resource consuming

Question 5

what is quantitative data?

Answer 5

• numerical
  eg number of correct responses given on a test

Question 6

cons of quantitative data?

Answer 6

oversimplification
lack of context
reliance on assumptions

Question 7

pros of quantitative data?

Answer 7

statistic analysis
reliable
efficient

Question 8

what is bad about subjective data?

Answer 8

hard to compare and analyse because it involves attitudes and opinions of the researcher

Question 8

subjective data

Answer 8

based on an opinion
- data collected through observations of behaviour

Question 8

primary data

Answer 8

straight from the source
direct observations

Question 8

secondary data

Answer 8

data obtained from someone else’s work

Question 8

objective data

Answer 8

data that can be observed or measured
often numerical and based on facts

Question 9

what is bad about objective data?

Answer 9

does not take into account reasoning or external measures