Data Acquisition Approach ll Flashcards
Primary data collection method (3)
- Experimental method
- lab experiment
- controlled trials - Observation method
- Survey method
- in-depth interview
- focus group discussion
- questionnaire
Issues regarding questionnaire constructions (5)
- Structural
- Content
- Language
- Pre-testing
- Reliability & validity
Steps in constructing questionnaire (4)
- Determine what information is needed
- Drafting of questions
- Pre-testing of questionnaire
- Revision of questionnaire, if needed
Structural issues (2)
- mode of delivery of questionnaire
- open-ended or close-ended
General format
- Introductory statement
- Demographics questions
- can be last section also - Factual questions
- Opinion questions
- Closing statements & return instructions
Question context (2)
- administration
- delivery of questionnaire
- Administration of questionnaires
- self administered
- interviewer-administered - Delivery of questionnaire
- mails / emails
- telephone
- in person
- determines how questions & response options are constructed
Types of question formats (2)
- Open-ended
- Close-ended
- checklists
- rankings
- rating scales
Examples of rating scales (5)
- Unipolar scale
- Bipolar scale
- Likert scale
- Visual Analogue Scale (VAS)
- Wong-Baker face scale
Advantages of open-ended response (4)
- more detailed answers
- can study respondents’ interpretations expressed in their own words
- minimise successful guessing (knowledge question)
- useful to wrap up entire survey at the end
Disadvantages of open-ended response (7)
- Less structured
- Difficult to ensure systematic recording of response (if interviewer administered)
- Difficult to maintain unbiased while adequately probe for more complete/understandable answer
- More difficult for respondents to answer compared to close-ended response
- More time required to complete such question
- ~75% of respondents will leave such questions blank (if self-administered)
- Difficult to code information for data analysis
- wider variety of response
Advantages of close-ended response (4)
- Tightly structured
- only options for respondents to choose from - Ensures standardisation of response
- Easily encoded & analysed
- Less time taken to collect response
- respondents take a shorter time to answer
Disadvantages of close-ended response (4)
- Less depth in answers
- Imposes researchers priorities on respondent
- May bias responses if range of options are not exhaustive
- Presentation formats may affect responses
How to write good questions? (4)
- be clear
- be concise
- provide complete options in close-ended questions (avoid gaps or overlap categories)
- bias & leading questions
Clarity in questions by avoiding __ (4)
- big words
- technical jargons (use layman terms)
- double negatives
- double-barreled questions
eg questions with or, and
Language issues (3)
- translate to other languages
- cross cultural adaptation of survey instrument (translate to appropriate language)
- back translate to ensure meaning of questions is retained
Pre-testing (4)
- pilot test with a group of respondents
- ensure all questions are understood as intended, otherwise rephrase to capture intended meaning
- check length of questionnaire
- ensure questionnaire is able to obtain adequate information to answer research question
Strengths of self-administered questionnaire (3)
- Cheap to administer
- Less susceptible to interviewer bias
- Can be administered via mail / email
Limitations of self-administered questionnaire (3)
- Lower response rate
- lead to non-response bias - Difficult to elicit detailed response
- Less control over how questionnaire is filled out
Strengths of interviewer-administered questionnaire (3)
- Higher response rate
- More detailed responses can be elicited
- Greater control over how questionnaire is filled out
Limitations of interviewer-administered questionnaire (3)
- Expensive to administer
- More susceptible to interviewer bias
- More time consuming
- interviewer has to be present to collect response
Response rate
= (no. of participants who completed the questionnaire)/(total no. of eligible persons who were asked to participate)
Concerns over low response rate (3)
- leads to non-response bias as respondents may differ from non-respondents in their characteristics, hence answers of respondents may differ from the potential answer of non-respondents
- compromise internal validity
- weakens external validity & generalisability of survey results