Data

Question 1

Define what is Qualitative data?

Answer 1

Non-numerical data expressed in words (e.g diary extracts)

Question 2

What is Qualitative data? (Include AO3- Include methods of collection)

Answer 2

Non-numerical data expressed in words (e.g diary extracts)

Methods:
Interviews, Observations, Group discussions, Qualitative surveys.

Pros:
-Rich in detail (more meaningful)

Cons:
-Difficult to analyse

Question 3

Define what is Quantitative data?

Answer 3

Numerical data
(e.g reaction time in milliseconds)

Question 4

What is Quantitative data? (Include AO3- and methods of collection)

Answer 4

Numerical data
(e.g reaction time in milliseconds)

Methods: Experiments, Surveys (Closed- ended questions)

Pros:
-Easier to analyse & identify patterns

Cons:
-Less detail

Question 5

Define what is Primary data?

Answer 5

‘First hand’ data collected for the purpose of the investigation.

Question 6

Define what is Secondary data?

Answer 6

Collected by someone other than the person conducting the research.
(e.g work of other psychologists or government statistics)

Question 7

What is Primary data (Include AO3)

Answer 7

‘First hand’ data collected for the purpose of the investigation.

Pros:
-Directly relevant data = more valid

Cons:
-Requires more time/effort
-Ethical considerations must be made

Question 8

What is Secondary data? (Include AO3)

Answer 8

Collected by someone other than the person conducting the research.
(e.g work of other psychologists or government statistics)

Pros:
-minimal effort (inexpensive/less time consuming)

Cons:
-Unknown quality/relevance = less valid