Data^

Question 1

Qualitative Data

Answer 1

more and harder to analyse
subjective conclusions (researcher bias)
greater external validity

Question 2

Qualitative Data + AO3

Answer 2

numerical data
- less detail, not real life representative
+ simple to analyse
+ easily drawn conclusion

Question 3

Primary Data + AO3

Answer 3

original data collected by the researcher
: they conduct the experiment, observation, interview
- time, effort
+ specifically target aim
+ authentic data from participants

Question 4

Secondary Data + AO3

Answer 4

data collected by someone else
: already exists, heeds to be researched
- it may not match researcher’s needs (challenge validity)
+ cheap, easy to access (no need for experiments)
- outdated, incomplete data

Question 5

Meta Analysis + AO3

Answer 5

collect lots of studies to draw their own conclusion
+ increase validity
- publication bias
+ varied - not all relevant

Question 6

Bar Chart

Answer 6

nominal data divided in categories

Question 7

Histograms

Answer 7

continous data
x axis = size intervals
y axis = frequency of people

Question 8

Scattergram

Answer 8

correlation
shows relation of variables

Question 9

Disribution

Answer 9

normal distribution
- average
- mean=mode=median
skewed distribution
- positive (skewed to the left)
- negative (skewed to the right)