Da 7 marketing Flashcards
What is Practice Building and Marketing?
Attracting and retaining satisfies patients/clients in the practice.
Define marketing
Attracting and retaining pts in practice
4 principles of marketing,
- Own the Market 2. Set the Standards 3. Fill a Niche 4. Position the Office
Internal Marketing
maintaining EXISITNG clients
internal advertising
-e.g. bday cards, rewarding existing clients for referring
External Marketin
States something new and exciting.
e.g. website, ads , community outreach
What is the fundamental purpose bylaw 12
To ensure that all promotions are clear verifiable
-not misleading
2 consideration when reviewing promotional materials
wording in context
how member of public perceives wording
What is astroturfing and what is it a violation of?
person/media consultants posting made up positive comments or reviews on third party websites
violates code of ethics
3 example of a statement that is unverifiable and creates unrealistic expectations
“Pain free,” “state of the art,” “perfect smile”
- Are dentists allowed to advertise awards in promotional materials?
No. irrelevant to education/qualifications
When a dentist lists their name for advertising it is followed by _
The category of their registration
e.g general or specialty
can a dentist describe him or herself as a “cosmetic dentist” or “implant specialist”?
No, they are not recognized specialties.
Promotional materials must display name of _
owner and dentist
catagory of registration
registrants concerns about other practices promotional activities
submit a formal complaint
attempt to resolve issue before submitting complaint
What is the fundamental purpose of bylaw 12
• Protect public
ensure promotional materials not misleading and verifiable
