customers Flashcards
what is the word used to describe putting potential customers into groups based on specific criteria or characteristics
market segmentation
what market segmentation is consumers are divide into groups based on age brackets
age
what market segmentation is consumers are grouped together based on the gender that they identify with as commonly used in cosmetics and clothes markets
gender
what market segmentation is consumers are grouped together based on how much disposable income they have
income level
what market segmentation is consumers who have particular lifestyle or hobby are grouped together
lifestyle/hobby
what market segmentation is consumers based on their religious or cultural beliefs
religion
benefits of a target market 4x
products will be better suited to the target markets needs
businesses will chose appropriate pricing
businesses will sell their products in the appropriate places
there is a decreased chance of product failure