customers Flashcards

1
Q

what is the word used to describe putting potential customers into groups based on specific criteria or characteristics

A

market segmentation

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2
Q

what market segmentation is consumers are divide into groups based on age brackets

A

age

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3
Q

what market segmentation is consumers are grouped together based on the gender that they identify with as commonly used in cosmetics and clothes markets

A

gender

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4
Q

what market segmentation is consumers are grouped together based on how much disposable income they have

A

income level

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5
Q

what market segmentation is consumers who have particular lifestyle or hobby are grouped together

A

lifestyle/hobby

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6
Q

what market segmentation is consumers based on their religious or cultural beliefs

A

religion

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7
Q

benefits of a target market 4x

A

products will be better suited to the target markets needs
businesses will chose appropriate pricing
businesses will sell their products in the appropriate places
there is a decreased chance of product failure

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