Customer Lifecyle Stages Flashcards by Natalie Hoyle | Brainscape

Q

Awareness

A

Customers learn about a product or service.

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Q

Nurturing (consideration)

A

Businesses provide information to build interest.

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Q

Desire (consideration)

A

Customers strongly consider a product or service.

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Q

Purchase (conversion)

A

Customers decide to buy and complete the transaction.

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Q

Support (retention)

A

Businesses assist customers after the purchase.

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Q

Loyalty (Retention)

A

Satisfied customers continue choosing the brand.

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Q

Advocacy

A

Satisfied customers continue choosing the brand.

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