Culture Studies Flashcards
When did culture studies generally emerge?
After WWII in the 50s
What did Culture Studies generally focus on?
A systemic structure of cultural studies and unequal structures of power
Who was one of the founders of the school of culture studies
Stewart Hall
Who proposed ideas of Hegemony in culture studies?
Antonio Gramsci
Used to explain how small groups can come to control large and diverse societies
Hegemony
Explain hegemony
it is used to explain how small groups can come to control large and diverse societies and maintain dominant ideologies
How does hegemony work?
Ideas are normalized so they don’t think to challenge them
Communication and communication practices are bound to one another
articulation
Give an example of how articulation can connect communication and communication practices
- Poverty being talked about in the media in a certain manner to instill ideas of addiction and laziness to poverty itself
What is Halls 4-stage theory of communication?
- Production
- Circulation
- Use/Consumption
- Reproduction
How messages are produced and disseminated
Encoding/Decoding
What influences the encoding-decoding process?
technical infrastructure (time constraints for journalists)
Relations of production (journalists’ connection to the topic)
Frameworks of knowledge (how you interpret)
Name three hypothetical ways of decoding
- dominant hegemonic position
- Negotiated code
- oppositional reading
The media says that vaccines are poison and the audience believes it and decides not to get their kids vaccinated.
Dominant heghimonic position
Fox is saying the elections are rigged but viewers understand there might be some nuance to this and different observations and meanings can or should be considered
Negotiated code
