Culture ( factor effecting perceptual set)

Question 1

perceptual set

Answer 1

The tendency of the brain to notice or prefer aspects of the sensory environment.

Question 2

culture

Answer 2

beliefs and expectations that surround us

Question 3

Hudsons aim

Answer 3

To find out if people from different cultures interpreted information from pictures differently

Question 4

Hudsons: Method

Answer 4

He showed the ppts an image with an elephant an antelope and a man. They were asked wether the antelope or the man was closer. (the antelope was closer)

Question 5

Hudsons: Results

Answer 5

The ppts that were unschooled and had not seen many 2D images said the elephant was closer and the ones that were educated said the correct answer that the antelope was closer.

Question 6

Hudson’s: Conclusion

Answer 6

His results showed that some aspects of perception are learned and that culture may affect perception

Question 7

Another example of how culture affects perception

Answer 7

A child from a western society draws an elephant the ‘normal’ way and a child from a tribal society draws an elephant lying down on their stomach with their legs and tail sticking out

Question 8

Evaluation: language barriers (weakness)

Answer 8

One weakness with cross-cultural research is that researchers may encounter language barriers. This means that there could have been a miscommunication between the researcher and ppts causing the procedure to be changed and therefore the results might not be telling us what we think they are telling us.

Question 9

Evaluation: Evidence taken from a long time ago

Answer 9

The evidence to support the theory was taken 50 years ago. Back then they didn’t use control groups to support their theory meaning there might not be such a large difference in western and non-western experiences.