culture diffusion + glocalization Flashcards
1
Q
what is cultural diffusion?
A
the spread and blend of cultural beliefs and social activities (spread via trade, tourism, social media, film, media, TV, and migration)
2
Q
what is cultural imperialism?
A
the dominance of one country over another, historically by military or economic power, more currently as political or economic power through globalization (e.g. Nazis, Mcdonalds, Disney)
3
Q
what is a paradigm shift?
A
a huge shift in the status quo- how things are done
4
Q
what is glocalization?
A
the adaption of a global product to suit a local market or place
5
Q
A
