Culture: Consumer Flashcards
Culture:
is the symbolic order through which individuals communicate and organize their collective lif
What is the basis of culture?
Symbolic Communication
All human existence has cultural activity (symbolic communication) But :
But the form and content vary over time and across social groups and societies
Symbolic Communication varies according to :
the nature of the organization of ‘social relations’ of production and reproduction
At a macro level – culture reflects the nature of society
At a micro level-
any given society will have particular cultural forms and institutions
The cultural division between art and popular culture has
- REFLECTED certain class hierarchies and differences
- it has also REINFORCED them.
“Cultural Capital”
Social assets (e.g., formal education and knowledge, lifestyle characteristics) that provide access to, among other things, ‘art worlds’ (and often to social mobility)
Cultural/symbolic production remains tied to the social organization: What is the central of cultural industries?
Profit is at the centre of most cultural industries
Creativity/creative symbolic communication exist in a context shaped by capital
to look at the ways in which capital and artistic expression are combined in the process of
‘cultural commodification’
Advertising is:
As a key social institution
And in terms of symbolic importance in cultural life
Media culture is intertwined with:
consumer culture
Cycle of Capitalism:
Advertising-Consumption-Profit-Production- Start again
Advertising makes the connection between:
Mass production and mass cosnumption
Use value to Symbolic value
Use- self-explanatory
Value-symbolic value signifies the immaterial value attributed to an object or an idea and communicates its symbolic meaning. … A product’s symbolic value communicates meaning beyond its material aspects, representing, for example, status, trendy design, environmentally friendly, and so on.
