Culture Bias Flashcards
define culture
groups of people that may differ in terms of values, traditions, behaviours, language, belief, ethnic background.
subcultures - smaller cultures within cultures.
culture bias
interpreting and judging behaviour and psychological characteristics of one culture by holding them to the standards of your own.
studies with culture bias
Who is happy? - judged happiness in other countries based on how it is defined in the western world.
Kohlberg - applied his levels of moral development created on samples from US on people from other countries.
cross cultural studies
aims to investigate the effect of various cultural practices on human behaviour where cultures are compared and contrasted. used to determine if certain behaviours are universal. e.g. Milgram researched obedience in different cultures.
advantages of cross cultural studies
helps to identify what human behaviours are inate/universal e.g. much sexual behaviour is the same across cultures. helps us to understand what is determined by the environment. reduced ethnocentrism
disadvantages of cross cultural studies
psychologists from one culture may misunderstand another, they interpret it with the values of their own culture. observer bias. e.g. symptoms of depression in Nigeria are similiar to symptoms of psychosis here. imposed etic
imposed etic
use of psychological tests developed in one culture and then used in another. e.g. Cole et al (1971) asked adult member of Kpelle tribe in Africa to sort objects into categories. sorted them into functional groups, very different to western way. suggests what is intelligent behaviour differs between cultures. also kohlberg
individualist cultures
emphasis self interest and interest of immediate family personal autonomy, initiative and achievement. e.g. UK USA, Germany
collectivist cultures
emphasises loyalty to the group, interdependence and the belief that group decisions are more important than individual ones. e.g. South Korea, China
Harris (1995)
investigated role of love across 42 hunter gatherer societies. there was evidence of romantic love in 26 of the societies. only 6 gave complete freedom of choice of marriage partner, all others had arranged marriages. suggests the notion of romantic love is not universal.
ethnocentrism
the view that your own culture should be the basis for judgement of cultures. eurocentricism is common - focus on western values. vast majority of research done in America and Europe.
cultural relativism
regards all culture equally worthy of respect and the role of psychology is to understand how other culture view the world.
work to understand cultural practicies of other groups in its own cultural context
alpha bias
assumes there are actual differences between cultures, means we may miss universal traits. e.g. although symptoms of schiz varies between cultures there are some universal (hearing voices, delusions). taking alpha means missing these and potentially missing a biological cause of the illness
beta bias
assumes all people are the same, differences are ignored. e.g. Harris study on love. definition of romanictic love may have been ignored by the researcher and an assumption made that the western view of love is universal.
Amir and Sharon (1987)
attempted to repeat findings of 6 American studies in Israel. there were 64 significant finding in the American findings, only 24 of which were found in the Israeli population. also 6 new findings in the Israeli population.