Culture and values Flashcards
Define Culture
Culture is the behaviours, beliefs, attitudes and traditions shared by a group of people and passed on from one generation to the next
List some things that culture effects
Attitudes
Behaviour
Child rearing practises
What is deemed acceptable behaviour
Define what individualistic culture is
Cultures that emphasise personal achievement over that of the group
Independence is valued
Reliance and dependence frowned upon
Big sense of competition
Define what collectivist culture is
Emphasise family and group goals above individual needs or desires
Everyone encouraged to be an active member of society
Strong cohesive groups
The negatives to collectivist cultures
People can have a strong fear of rejection
The negatives to individualistic cultures
People are susceptible to loneliness
Define attitude
(Katz, 1960) Attitude is defined as an opinion established over time about ourselves, issues and other people Negative or positive (direction) Strong weak (intensity)
How are attitudes formed
Through experience, and interactions with others
Effected by culture, gender, age and spiritual beliefs
How are attitudes formed
Through experience, and interactions with others
What do attitudes do
They guide behaviours and assist with dealing with complex information about the social world
What is the structure of attitudes
A - affective component: peoples feelings/emotions about the object “I like dogs”
B - behavioural component: the way the attitude influences how we act or behave “I am going to buy a dog”
C - cognitive component: a persons belief/knowledge about the object “ This dog is good for my mental health”
ABC MODEL OF ATTITUDES (Hovland, 1980)
What are the 3 ways to measure attitude
Observational methods
Qualitative self reports
Quantitative self reports
When and how do you use the observational research methods (in relation to attitudes)
When the person being observed is unaware of being observed
Used when the attitude being observed is something people may not be honest about
What are qualitative self reports
When the participants provides spoken or written answers to questions
What are quantitative self reports
When the participant answers questions with a limited choice of answers (eg. yes/no/undecided)