culture Flashcards
what is ethnocentrism
occurs when someone holds up one culture as being the standard by which all cultures are to be judged
what is eurocentrism
involves addressing others from a broadly defined european position and assuming the audience is or would like to be part of that position
what is cultural relativism
the ability to judge figures of the past within their own time and not by todays standards
what is presentism
the inability to judge figures of the past within their own time, instead we judge them by todays standards
what is capital culture
a set of skills and knowledge needed to acquire the sophistical tastes that mark someone as a person of high culture
mass culture
refers to people who have little or no agency in the culture they consume. ex big companies dictate what people watch, buy, value etc.
two differences between pop culture and mass culture
decipherment and reading
what is reading in the distinction of mass and pop culture
the process in which people treat what is provided by the culture industry as a resource
what is decipherment
involves looking in a text for definitive interpretation for the purpose the culture industry had in mind creating the text
