(Cultural changes) The stereotyping of women & ethnic minorities Flashcards
Hollywood - how were women typically shown?
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Passive and in need of a hero.
In need of being tamed by a ‘good man’.
Fulfilling their destiny as homemakers & mothers.
Hollywood - who were some of the ‘big name’ stars?
What were they able to do?
Joan Crawford and Elizabeth Taylor
Given the opportunity to play assertive women who aspired to more than domesticity.
TV - how were women shown?
Loyal and subordinate to their husband who was the major breadwinner.
TV - what did many of the roles played by women emphasise?
Her role as a caregiver & homemaker, as it was the most fulfilling role a woman could have at the time.
TV - give an example of a TV show that portrayed women in a stereotypical way.
Give evidence to show its success.
‘I Love Lucy’ - a ditsy blonde creates chaos wherever she goes - linked to misogynistic stereotyping of blondes.
When Lucy had a baby, 70% of America’s TV audience watched.
TV - how did many sitcoms portray American family life?
As the bedrock and heart of America.
TV - how did TV perpetuate racism?
Advertisers wanted to encourage people to buy products so didn’t want to have it associated with ethnic minorities in case it affected sales.
Jazz musicians - who were 2 popular jazz musicians at the time?
Billie Holiday
Ella Fitzgerald
Jazz musicians - most popular jazz musicians were _____.
Black
Jazz musicians - what were many popular jazz musicians still subject to?
Segregation, racism & prejudice regarding their performances, particularly in Southern states where segregation was still entrenched.
