(Cultural changes) The growing power of television Flashcards
How did TV ownership change?
Number of TV sets rose from 60,000 in 1947 to 37 million in 1955.
How many TV sets were sold in the first 6 months of 1950?
3 million
In what year were 3 million TV sets sold in the first 6 months?
1950
How did the accessibility of TV change?
Families/people on low incomes could now have access to shows previously associated with the middle class.
What became available in 1954?
What did this impact?
TV dinners
Traditional family time
When did TV dinners become available?
1954
Give evidence to support how widely owned and watched TVs became.
Water and electricity companies could identify when there were advert breaks.
How did most Americans view TV?
It became 50% of Americans’ favourite leisure time.
Advertising - give evidence to show TV’s impact on advertising.
Magazines containing information about programmes sold well.
Popular entertainment - sitcoms were very popular.
What did the sitcom families tend to look like?
White, middle-class nuclear family.
Popular entertainment - how did sitcoms portray women?
Women without husbands were unhappy.
Popular entertainment - what is an example of a TV show promoting traditional American family values?
‘Leave it to Beaver’
Popular entertainment - what did the TV show ‘Leave it to Beaver’ promote?
Traditional American family values
Popular entertainment - how did TV impact Hollywood?
Weekly attendance at cinemas fell from 90 million in 1947 to 47 million in 1956.
