Cultural Bias: Outline Flashcards
1
Q
Mustin and Marecek (1988)
A
suggest that before being able to decide if there are cultural differences you must consider the extent to which any research is biased.
2
Q
Alpha Bias: example
Takano and Oska (1999)
A
reviews 15 studies that compared the US and Japan in regards to individualism/collectivism and found that 14/15 studies didn’t support the common view of differences in conformity.
3
Q
Beta bias: example
Wober (1974)
A
intelligence is measured differently in different cultures. eg in Uganda it’s seen as a functional relationship between the individual and society and thus if these differences are minimised, it’s beta bias.
