Cultural Bias

Question 1

Outline- culture bias

Answer 1

A tendency to ignore cultural differences and interpret everything through the lens of one culture!
Things are different in different cultures

Question 2

Outline- Ethnocentrism

Answer 2

Judging one culture by another as if one is superior to another.
- Ainsworth’s strange situation was criticised for this as she reflected on only the norms and values of American culture

Question 3

Outline- cultural relativism

Answer 3

The idea that norm are values are only meaningful in the culture they exist and the right social context.

Question 4

Outline- Berry (1969) Etic and emic

Answer 4

Etic- looks at behaviour from outside a culture and attempts the universal behaviours.
Emic- identifies behaviours that are specific to one culture.

Question 5

Evaluation- individualism and collectivism

Answer 5

It doesn’t account for differences in types of culture.
Individualism- care about the individual more
Collectivism- cares more about the whole most.
Osaka (1999)- found 14/15 studies that compared USA to Japan showed no signs of recognising the differences in culture.

Question 6

Evaluation- unfamiliarity with research tradition

Answer 6

When studying cultures that aren’t accustomed to being studied on, may lead to demand characteristics which affects the validity of findings.