Cultivation Theory Flashcards
Assumptions
1) Most of what you know, you don’t know from personal experience. You know it through tv. This theory was made for tv.
2) Tv shapes society’s ways of thinking and relating. It teaches cultural norms
3) The influence of tv is limited
Terms: Mainstreaming
Where you water down differences between groups of people. To appear more uniform, make all types of people look more similar. It’s all about getting as many viewers as possible
Terms: Resonance
When tv reinforces what you see in real life, there’s a stronger cultivation effect
Terms: Violence
Avert expression of physical force with/without a weapon.
Heavy viewers
Heavy:
- more likely to fear walking alone at night
- believe in high chance of being involved with violence
- perceive more police activity than there rlly is
- generally mistrust ppl more
- they tell others it’s a mean world
Light viewers
more trusting and have faith in others
Critique
Heurism (+)
Logical consistency (+/-)
Utility (-)
Test of time (+/-)