Cultivation Theory Flashcards
Cultivation theory is based on whose definition of communicaton
James Carey
What is the major assumption of cultivation theory
Television in a long term process promotes a view of social reality that is inaccurate, but that viewers think reflects real life
What does James Carey view of communication state
Communication is a symbolic process
Before cultivation theory there was….
Hyperdermic needle theory
Limited effects of cultivation theory include
Selective exposure
Selective retention
Selective perception
TV is the ___ _____ force
Central control force
Why does this report define TV as unique
Because it is persuasive, accessible, low cost
What does TV at as
The cultural mainstream and is used for story telling
What are Gerbers 3B’s
Blurs, bends, blends
What is the purpose of Gerber’s violence index
To document presence of TV violence and find how people define and perceive violence
What is mean world syndrome
The belief that the world is a dangerous place full of people who cannot be trusted and who are likely to harm
What is mainstreaming
Televisions ability do stabilize and homogenize views within society
Define resonance
The extent to which something is convergent with personal experience e
What are the four steps of cultivation theory
- Measure system analysis
- Formulation of questions about viewers social realities
- Surveying the audience
- Comparing social realities of light and heavy viewers
Why is there so much violence on TV according to cultivation theory
Violence is interesting, newsworthy and stimulating
