Technological Determinism Flashcards
What is the basic premise of tech determinism
Media shapes how we think, feel, act
Media shales how societies organize and shape
Media is the essence of civilized life
Communication channels determine substance and perception of message
Who originates technological determinism
Marshal McLuhan 1960s
Describe hot media
Requires little involvement, encourages passivity
Describe cold media
Requires some involvement from receivers, encourages effort, creativity, etc.
What is mass communication
Media aimed at large audiences
Why did Postman use McLuhans ideas?
To argue that media creates different ideas about truth in a given culture
What are followers of McLuhan involved with today
Computer-mediated communication research
What does media epochs contain
Tribal, literate, print, electronic
Television produced intellect is _____
Fragment
Communication is ______
Decontexualized
Issues must appear in forms _____ to _____
Issues must appear in forms suitable to television
What are some crits of tech determinism
Too deterministic
Self fulfilling prophecy
What are some praises of tech determinism
Valuable in causing scholars do pay attention to media influences
