CSR PP

Question 1

What does CSR stand for?

Answer 1

Corporate Social Responsibility

CSR refers to a business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Question 2

What is one advantage of CSR?

Answer 2

Enhances brand reputation

Companies that engage in CSR often see improved public perception and loyalty among consumers.

Question 3

What is a way to promote CSR in a company?

Answer 3

Choose the correct management

This includes allocating time and resources to communication and bringing creative personnel into the team.

Question 4

What is important for strategic planning in CSR promotion?

Answer 4

Ensure there is a schedule

A schedule helps maintain interest and efficiency in reaching a wide audience.

Question 5

Fill in the blank: Share over multiple _______ outlets.

Answer 5

source

Using various media platforms maximizes audience reach.

Question 6

What should be ensured about content in CSR promotion?

Answer 6

Content is inclusive and accessible

This can include adding captions and using interactive elements to engage the audience.

Question 7

How can a brand associate itself with a specific CSR activity?

Answer 7

Linking your brand with a cause

Transparency and genuine connections help build a loyal following.

Question 8

What is an example of a CSR activity mentioned?

Answer 8

McHappy Day campaign

This campaign allocates sales from Big Macs to support children and teenagers with cancer.

Question 9

Why is consistency in messaging important for CSR?

Answer 9

It aligns with the company’s core values

Consistent messaging across all channels reinforces commitment and trustworthiness.