CSR in the Marketplace

Question 1

Explain Imaginative Value

Answer 1

products with CSR dressed up to make us feel good when we consume

Question 2

Aestetic Labour and CSR

Answer 2

looking good and sounding right, is form of impression management to appeal to consumers on an emotional

Question 3

Benefits of CSR to Organisations

Answer 3

+ improves awareness of issues that strenghten demand for change business practices
+ increase massivley in the reputational curency of the brand
+ Market influence and size

Question 4

Benefits to Society

Answer 4

consumption becomes an affirmative act of ones moral identity that invites us to become part of an ethical community - reaffirms in consumers minds that they’re doing good

Question 5

What is Green Currency

Answer 5

creates a desired perception through rhetoric practices and rechniques but used in vauge / meaningless ways
- business can benefit from the reputation without actually changing practice
- little / no greenwashing regulations, all self reporting