Crowdfunding Campaign Launch: Initial Boost Effects Flashcards
What was the outcome for projects that received a small initial boost compared to the control group?
Projects with a small boost were significantly more likely to be successfully funded (nearly 3/4 vs. 1/3 success rate).
Early positive ratings on online product reviews can lead to an elevation in overall _____ over time.
Ratings
What effect does early recognition have on Wikipedia contributors?
It can lead to increased activity.
How does early support affect online petitions?
Early signatures enhance the likelihood of more people joining.
Fill-in-the-blank: The first donation has the most _____ impact compared to additional contributions.
Substantial
What happens to the effect of multiple contributions after the first one?
Their effects diminish with each additional donation due to a saturation effect.