Cross Price Elasticity of Demand (XPED) Flashcards
What is XPED?
it measures the responsiveness of demand of one product, following a change in price of another
What happens with XPED substitute goods?
as the price of one rises, there will be an increase in demand for the rival product - this is a positive cross price elasticity
What happens with XPED complement goods?
when the price of one good decreases, the demand for the associated good increases - this is a negative cross price elasticity
What is the equation for XPED?
percentage change of quantity demanded of good X/percentage change of price of good Y
What does the positivity/negativity of equation answers mean?
positive answer - the 2 goods are substitutes
negative answer - the 2 goods are complements
The higher the number of the answer…
the closer the 2 substitute goods are
If the positive number is very close to 0…
…then they are weak substitutes
The further away the negative number is from 0…
…the closer the 2 complement goods are
If a good has a cross price elasticity of 0…
…then they have no relationship - they are unrelated
What can firms estimate with XPED?
the impact of a rival’s pricing strategy on the demand for their own products, and, it can help firms to work out the success a complementary good’s offer