Creative Thinking

Question 1

The 3P model of creativity

Answer 1

Person
Process
Product

Question 2

Person

Answer 2

is the most important component of the creativity process in a business environment.

three factors of a creative person

Expertise
Motivation
Creative Thinking Skills

Question 3

Process

Answer 3

The SH and W technique
requires a person to ask themselves the following questions when posed with a problem. Who, What, Where, When, Why, How

Association technique
requires a person to link related and unrelated things to solve a problem.

Problem reversal technique
the person needs to critically analiyze the problem

Question 4

Product protection

Answer 4

Patents
Licensing
Trademark
Unlawful Competition
Copyright

Question 5

Patent

Answer 5

patents are for the protection of new services, products and new production methods.

Question 6

Licensing

Answer 6

know how which can be licensed to others for payment

Question 7

Trademark

Answer 7

a logo or name which is associated with a particular business in the market

Question 8

Unlawful Competition

Answer 8

a law that prevents a person or business from conducting itself in any manner that would deliberately confuse customers into believing it is the “original” business or offering the service from the “original” business.

Question 9

Copyright

Answer 9

refers to the copying of work without the required permission to do so.

Question 10

overcoming a creative block

Answer 10

A creative block is the inability to solve a problem.
stop postponing it
relax
keep an open mind
learn from others
Quit and start over

Question 11

indigenous thinking

Answer 11

Seeing and producing things which have been passed down from generation to generation in a particular area.