Coursework Content Possible MCQ

Question 1

SWOT Analysis

Answer 1

Internal analysis
-strengths
-weaknesses
External analysis
-opportunities
-threats

Question 2

PESTEL Model

Answer 2

1. Political
2. Economic
3. Social
4. Technological
5. Environmental
6. Legal

Question 3

Porters five forces

Answer 3

1. Threat of new entrants (barriers to entry)
2. Threat of substitute products or services
3. Bargaining power of customers
4. Bargaining power of suppliers
5. Rivalry among existing competitors

Question 4

Porters generic strategies

Answer 4

1. Cost leadership
2. Differentiation
3. Focus

Question 5

Ansoffs Matrix

Answer 5

1. Market penetration (existing products in existing markets)
2. Product development (new products in existing markets)
3. Market development (existing products in new markets)
4. Diversification (new products in new markets)

Question 6

Strategic methods

Answer 6

1. Internal development
2. Merger and acquisition
3. Strategic alliance
4. International expansion & globalisation

Question 7

Porters generic strategies

Answer 7

1. Cost leadership- offering products/services based on being the lowest cost producer
2. Differentiation- offering unique products/services of a higher quality or higher perceived value
3. Focus- concentrating on only a narrow part of the market on a low cost or differentiation basis