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Route To Market > Cours N6 > Flashcards

Cours N6 Flashcards

1
Q

Go to market strategy

A

Action plan that specified how a company will reach customers and achieve competitive advantage

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2
Q

Factor taken into account by a GTK strategy

A

Distribution

Pricing

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3
Q

Latest trends in channel mana

A 
E commerce 
In store digital usage will increase 
Virtual stores 
Omni channel 
Competition B2B2C
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Route To Market (6 decks)

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