Corporate Knowledge Questions Flashcards
What is google corporate strategy?
The company adopts inorganic growth strategy to expand its expertise in engineering and other functional areas. Google’s major acquisitions are focused on strengthening its cloud customer base, app-based solutions, life-science businesses, and broaden its portfolio of patented technology.
What is a Doodle?
A Google Doodle is a special, temporary alteration of the logo on Google’s homepages that commemorates holidays, events, achievements, and people.
Where does the name google come from?
A Mathematical expression. The number 1 followed by 100 ceros
How is google organisational structure?
Based on Three main characteristics: Function-based definition
Product-based definition
Flatness
What are google’s main business segments?
Google Properties, Google Network Members’ Properties and Others.
Who is Susan Wojcicki?
CEO Youtube
What are googles strengths?
R&D Capabilities, Penetration of Android Operating System and Search engine efficiency
What are google weaknesses?
Legal Proceedings. Dependance on Advertising, Security Issues
What are googles opportunities?
- Next Billion Users Initiative (Target emerging markets, increasing internet penetration)
- Artificial Intelligence (AI)
- Expansion into Hardware
- Growing Cloud Computing Market
What are Google’s main competitors?
Baidu, Inc. Facebook, Inc Microsoft Corporation Oracle Corporation Salesforce.Com