Competencies/Skills Questions

Question 1

Imagine you have many tasks to do with a team in a little time, how do you organise it?

Answer 1

Priorization by two main criterias: time/urgency and value

Question 2

Describe a time when you had to make a difficult decision

Answer 2

A

Question 3

Tell me when you had to solve a situation in a team

Answer 3

A

Question 4

Tell me a situation when you had to approach/solve a problem in a creative way

Answer 4

A

Question 5

Imagine government decides to cut off internet after sunset. How do you think it will affect our business?

Answer 5

A

Question 6

How should our revenue manager in Ireland decide on profitability of our unit considering the government decides to cut off internet after sunset.

Answer 6

A

Question 7

Tell me about positions of leadership you had inside and outside work

Answer 7

A

Question 8

Tell us about a confrontation you had with a coworker

Answer 8

A

Question 9

Give us an example of your analytical abilities

Answer 9

A

Question 10

What steps are involved in decision making?

Answer 10

1. Define clearly the problem/need.
2. Identify alternatives.
3. Identify and prioritise decision-making criterias according to external and internal factors.
4. Gather relevant data
5. Assess alternatives and select best option
6. Implement alternatives
7. Monitor results and use feedback

Question 11

Give us an example of your ability to make a decision under pressure

Answer 11

A

Question 12

How do you maintain an effective working relationship with your coworkers?

Answer 12

A

Question 13

Give us an example of a situation where you improved a process in your previous company

Answer 13

A

Question 14

After returning from lunch, you find five telephone slips from customers requesting that you return the calls. How would you priorise?

Answer 14

Value/Urgency

Question 15

If ads were removed from YouTube, how would you monetize it?

Answer 15

Two alternatives comes to my mind:

• The first option is expanding the freemium subscription model currently used for Youtube Red to a higher user base.
• The second option is charging only content creators to maintain viewers base. Both a freemium, subscription or charge/video pricing strategies could apply.

Question 16

Which do you think has more advertising potential in Boston, a flower shop or a funeral home?

Answer 16

Funeral home.

First, It has a clearly defined target audience and more predictable search behaviour for keywords generation. Therefore the campaign can be extremely cost effective.

Second, there are more cross and up-selling opportunities to maximise revenue.

Third, the message can leverage on the emotional component of the product. An emotional message is more likely to generate engagement, driving leads to action.

Question 17

“What’s a tough problem you’ve solved?”

Answer 17

During my internship at Adidas there was a mistake in the Excel sheet that presented the orders to deliver to each of the 17 footbal teams of the african confederation for an important competition. The sizes and number of ítems were therefore wrongly distributed to the respective countries. To approach the problem I set up prorities. First, I took care of the reorganizing the distribution of the shoes as without the exact size, the team would have not being able to play. I worked to the football footwar department to define availability of shoes types and sized while mantaining contact with shipping to ensure immediate delivery once selected and gathered the items. Thereupon I looked for gartments missing for every country and followed the same process. Finally, I checked with the marketing and innovation department for new accessories and limited edition samples that could have been sent to the clubs as an apologize for the inconvenience in the shipments.

Question 18

Sell me Google advertisement space

Answer 18

I understand that your main strategic objective for the quarter is increase revenue by 10% Our internal consulting team has carefully analysed your business and found a solution to not only achieve, but exceed your target buying Google advertisement space within your budget. We can demonstrate that Google is not only the significantly more cost-efficient than traditional advertisement, but is also significantly more effective for your company than other online advertisement solutions. Furthermore, we are delighted to offer your team full support for campaigns implementations to optimize your results

Question 19

What business data would you ask a company to see to optimize advertising campaigns?

Answer 19

First of all, I would ask information about the target audience. Demographics of the target audience, behavioural and pshycogrvphic information. This info would be used to define the target, select search keywords and shape the message.

Secondly, I would ask about the value proposition of the company (if it isn’t extremely clear through my research) and ask for records of past campaigns to analyse if there are relevant patterns comparing successful and unsuccessful campaign. This pieces of information would be used to optimize the use of keywords and negative keywords.

I would also have a background check if landing pages are user-friendly and readable and if the performance report is designed to give relevant information to make adjustments.