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Corporate Image Flashcards

1
Q

Name 4 features of corporate image

A

Logo
Slogan
Uniform
Responses to FAQ

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2
Q

Name 3 benefits of corporate image

A

Recognisable brand
Professional reputation
More consistency

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3
Q

Name 3 consequences of poor corporate image

A

Unrecognisable brand
Less professional reputation
Inconsistency

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