Core Questions For Company And Market Flashcards
What do you ask to get a feel for the size of the company and how it’s been doing?
Revenues and profits in the past 3 years?
- what are the major revenue streams and what percentage does each revenue stream represent?
- what are the major costs? Do any seem out of line?
What do you ask to figure who they’re focusing?
What are your customer segments?
- characteristics?
- changing needs?
- profitability by segment?
What do you want to know about products?
What is your product mix?
- costs/margins?
- product differentiations?
- market share?
- cannibalization between products?
What do you ask if you want to understand how much a company is capable of producing
What are your production capabilities / capacity
What do you ask if you want to know how well known they are?
What is your brand strength? Are you a market leader?
What do you ask if you want to know how they deliver products and services?
What are your distribution channels?
What do you ask when you want to what they want out of our engagement?
What constitutes success? What metric to use?
What do you ask to get a general feel for the market?
Market size, growth rate (past 3 years) and trends
What do you ask to get a sense of the age of the market?
Is it emerging, mature or declining?
What do you ask if you want to know what’s behind this industry
What are the industry drivers (brand, street cred, economics, geopolitical events, etc.)
When trying to understand the market what should you ask to understand generally what the industry is going after?
What are the customer segments? How big are they and how profitable?
What do you ask if you want to understand how the market is doing in terms of net income and revenue
What are the margins?
What do you ask if you want to know if there have been major changes?
Any industry changes? Eg new players, m and a, change in tech, new regulations?
What do you ask if you want to know in the market how they deliver products and services?
What are the major distribution channels in the industry?
What do you ask if you want to know more about the competition in the market
Who are the major players and what is their market share?
