21 Risks -- uncontrolled and controlled

Question 1

Uncontrolled: 12 risks

Answer 1

1. new entrant in the market, particularly a market disruptor
2. price war as a competitive response initiated by a competitor
3. new government regulations, congress goes after your industry
4. manageability of different regions, costs, or workforce needs
5. tariffs, coming and going, shifting suppliers
6. supply chain inconsistencies, bankruptcy of suppliers
7. increased fuel or commodity prices
8. currency shifts
9. geopolitical events
10. workforce gaps, not enough skilled workers, higher wages because of low unemployment
11. population shifts
12. environmental disasters

Question 2

Controlled: 9 risks

Answer 2

1. salesforce risks, shifting product priorities based on commission, capping commission
2. systems risks, particularly during a merger or conversion
3. inventory risks, too much or too little on hand, changing needs, storage, tied up capital
4. public image after a crisis or an endorser’s mishaps
5. other revenue streams collapsing
6. cannibalization
7. losing brand loyalty and consumer trust
8. lower product quality because of cost cuts
9. workforce turnover